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Media Guidelines
Any material produced by your Chapter that may be shown at an ICC event or potentially posted on the ICC website or social media (Chapter snapshots, greetings, slideshows, etc.) should follow these guidelines.
No copyrighted music, photos, or video clips should be included (if you do not own the copyright or a license to it). This is to comply with ICC’s policy of respect for sources. Acceptable visual and audio materials include:
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Media owned by ICC (we will be making some clips available to Chapters in the future).
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Open source or public domain media (see http://copyright.cornell.edu/resources/publicdomain.cfm for some examples).
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Material to which you own the copyright (i.e. materials you have created yourself).
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Media that you have written permission from the copyright holder to use for this particular application.
If you have questions about whether media you are using within your chapter is “fair use,” this guide provides a helpful reference (although it does not guarantee compliance): http://www.lib.purdue.edu/uco/CopyrightBasics/fair_use.html#factors
See the end of this note for more on “fair use” for presentations within your Chapter.
ICC teaches students to use media to achieve five different goals:
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Analyze the message of the culture in the media.
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Analyze topics using media to help us understand a message.
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Communicate a message.
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Communicate to more people.
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Communicate a message differently than in person.
Here are few questions to ask about media you plan to use as part of ICC’s programs:
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What age would it be appropriate/inappropriate for?
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What is the reference/clip going to accomplish?
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How does it further the ICC mission of communication?
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Would you want students repeating the clip?
Fair Use Guidelines:
When giving a presentation that will not be posted online or recorded for anything except private use, the main guideline for using copyrighted material is "fair use." This is a legal term that has been much debated and discussed. You and your students should do your own research to determine if your intended use of a copyrighted work is fair use.
Here are a few guidelines to help you determine if something is fair use, but these do not cover the full extent of the law.
- Are you adding value to the work by "transforming" it in some way (commenting on it, critiquing it, discussing it, using it to demonstrate a larger point, etc.), or are you just using it as "filler" or decoration?
- Are you using a small portion (a reduced-size photo or a short clip of a song or video) or the smallest possible portion to make your point? Or are you playing/showing the entire original copyrighted work?
If you can answer "yes" to the first part of the questions above, and you are not selling the work or distributing it online, you are most likely covered by fair use, but this is not a guarantee.
Here is an additional resource to assist you in doing your own research:
http://copyright.lib.utexas.edu/copypol2.html
Additionally, many works online are licensed using "creative commons" licenses, which may allow you to use those works in new applications if you credit the source and then license your derivative work with the same license. Visit the http://creativecommons.org/ site to learn more, and click on "explore" to find photos, videos, and music that may be available for you to use. Note: use caution as these sites may not be moderated for explicit material.
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